Unilever isn't just the Official Personal Care Products of the NCAA Men’s Final Four, they're a major player. This promotion inspired and engaged players and fans of The Big Dance.

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The program featured a recreational player, reinforcing that the best picks in men’s grooming are accessible to fans and players at all levels. This key visual became the VIP of dozens of retail, social and digital executions.

 

This unbeatable shopper experience created a unique game plan of shopper/fan solutions across retail,

e-commerce, and event activations. The result was a full-court omnicommerce press that excited shoppers, fans, and communities alike.