If you’re Italian, Ragú is a sauce typically made with ground meat, onions, tomato puree and red wine, that is served

with pasta.

 

But if you're an American, Ragú is a jarred pasta sauce that you pull from your grocer's shelf...it's right there...next to the dozens of other brands. With all that competition, Ragú needed to remind consumers that it's ingredients include: vegetables, herbs and spices, just like they do in Italian kitchens.

 

The new recipe for Ragú included: fresh print, robust POS and tasty parking lot events.