As an Official Partner of the Las Vegas Raiders, Coors Light needed to score big with Raider Nation. The Starting Lineup included: Retail POS, On Premise Materials, Promotions for Allegiant Stadium Seats and Fan-Focused Events 

 

The crowd pleaser for Raiders fans was an unofficial Coors Light/Raider Nation Uniform. Coors Light cans could be seen proudly donning the uniform at Retail, and fans could also suit-up at pregame Events.