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JIM DOROBA
CREATIVE CONNECTING
BRIDGESTONE: NFL SPONSORSHIP
The 2019 Bridgestone Q4 starting lineup starred NFL coach Jon Gruden. The program leveraged Gruden's legendary style, and coached tire shoppers in-store, and offered an augmented reality tire test. Online, NFL fans received the complete game plan of deals that drove in store traffic.
Retail: NFL/Gruden POS, Posters, Retail Banner, Standee (w/product)
Retail: NFL/Gruden POS Layout
Retail: POS - Augmented Reality Activation
Social: Retail Specific Posts
Online: Retailer Specific Banners
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